Using copywriting skills would go a long way in generating interest. The thesis statement is just one sentence, but it has to get through to the right audience. For example, an essay thesis on marketing techniques would aim to fulfill the needs of marketers. The thesis statement would introduce the marketing technique, which could be new, to generate interest among marketers. The focus of the essay statement would be to inform them of the technique and the direction taken to reach a positive result oriented conclusion. It need not indicate the steps, but interest would have been generated with the use of effective language skills.

An essay thesis can be part of the essay assignment students have to complete during the course of their study program. It is imperative that they learn how to write a compelling thesis thesis statement based on the content used for the whole essay. The thesis statement presents the opportunity to mark the direction a thesis would take. It would introduce subject matter or topic and elaborate on the main argument in support of it. The thesis has to be clear to readers who would have to make up their minds to read the longer essay. A compelling thesis would encourage them to do so. It may seem difficult at first to compile a thesis based on information gathered from different sources. Presenting facts is important, but getting readers interested in an essay is even more important. Students need to follow some basic guidelines that would help them in compiling great projects.